100+ Facebook Ad Audience Ideas

Here are 100+ Lookalike audience ideas that you can start testing based on how many pixel events you have...

100+ pixel events?‍

It's best to use 1% lookalikes on higher funnel metrics such as engagements and pageviews.

This will ensure you have enough data to make lookalikes worth it.

• 1% LAL Pageview 30d
• 1% LAL Pageview 60d
• 1% LAL Pageview 90d
• 1% LAL Pageview 120d
• 1% LAL Pageview 180d
• 1% LAL Facebook Page Engagements 30d
• 1% LAL Facebook Page Engagements 60d
• 1% LAL Instagram Page Engagements 30d
• 1% LAL Instagram Page Engagements 60d
• 1% LAL Ad Engagements 30d
• 1% LAL Ad Engagements 60d
• 1% LAL Video Views 30d
• 1% LAL Video Views 60d
• 1% LAL Facebook Group Users

1,000+ pixel events?
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It's best to use 1% lookalikes on mid-funnel metrics such as view content, leads, and add to carts.

You can also, start to test the frequency on pageview and purchase to start increasing the quality of your audiences.

• 1% LAL Pageviews 30d Frequency > 2
• 1% LAL Pageviews 60d Frequency > 2
• 1% LAL Purchase 30d Frequency > 2
• 1% LAL Purchase 60d Frequency > 2
• 1% LAL Lead 30d
• 1% LAL Lead 60d
• 1% LAL Lead 90d
• 1% LAL Lead 120d
• 1% LAL Lead 180d
• 1% LAL View Content 30d
• 1% LAL View Content 60d
• 1% LAL View Content 90d
• 1% LAL View Content 120d
• 1% LAL View Content 180d
• 1% LAL Add to cart 30d
• 1% LAL Add to cart 60d
• 1% LAL Add to cart 90d
• 1% LAL Add to cart 120d
• 1% LAL Add to cart 180d
• 1% LAL Purchase 30d
• 1% LAL Purchase 60d
• 1% LAL Purchase 90d
• 1% LAL Purchase 120d
• 1% LAL Purchase 180d

10,000+ pixel events?
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It's best to start testing a variety of lower funnel metrics and to start segmenting your customer lists into lead qualified, applicant qualified, and purchase LTV.

You can also start testing users by time spent on your site, the specific pages they visited, the device they used, and the URL parameter they had appended in their URL.

Finally to expand audiences and opportunities you can start breaking your lookalikes out into 1-2%, 2-3%, 3-4%...

• 1% LAL Customer List Purchase LTV
• 1% LAL Customer List Lead
• 1% LAL Customer List Lead Qualified
• 1% LAL Customer List Submit Application
• 1% LAL Customer List Submit Application Qualified
• 1% LAL Pageview Top 25% Time Spent 30d
• 1% LAL Pageview Top 25% Time Spent 60d
• 1% LAL Pageview Top 10% Time Spent 30d
• 1% LAL Pageview Top 10% Time Spent 60d
• 1% LAL Pageview Top 5% Time Spent 30d
• 1% LAL Pageview Top 5% Time Spent 60d
• 1% LAL Pageview Specific URL 30d
• 1% LAL Pageview Specific URL 60d
• 1% LAL Pageview Specific UTM/URL Parameter 30d
• 1% LAL Pageview Specific UTM/URL Parameter 60d
• 1% LAL Customer List Lifetime Purchases
• 1% LAL Pageview IOS Devices 30d
• 1% LAL Pageview IOS Devices 60d
• 1% LAL Pageview Android Devices 30d
• 1% LAL Pageview Android Devices 60d
• 1% LAL Pageview Desktop Devices 30d
• 1% LAL Pageview Desktop Devices 60d
• 1-2% LAL Pageview 30d
• 2-3% LAL Pageview 30d
• 3-4% LAL Pageview 30d
• 4-5% LAL Pageview 30d
• 5-6% LAL Pageview 30d
• 6-7% LAL Pageview 30d
• 7-8% LAL Pageview 30d
• 8-9% LAL Pageview 30d
• 9-10% LAL Pageview 30d
• 1-2% LAL Lead 30d
• 2-3% LAL Lead 30d
• 3-4% LAL Lead 30d
• 4-5% LAL Lead 30d
• 5-6% LAL Lead 30d
• 6-7% LAL Lead 30d
• 7-8% LAL Lead 30d
• 8-9% LAL Lead 30d
• 9-10% LAL Lead 30d
• 1-2% LAL Purchase 30d
• 2-3% LAL Purchase 30d
• 3-4% LAL Purchase 30d
• 4-5% LAL Purchase 30d
• 5-6% LAL Purchase 30d
• 6-7% LAL Purchase 30d
• 7-8% LAL Purchase 30d
• 8-9% LAL Purchase 30d
• 9-10% LAL Purchase 30d
• 1-2% LAL Customer List Submit Application Qualified
• 2-3% LAL Customer List Submit Application Qualified
• 3-4% LAL Customer List Submit Application Qualified
• 4-5% LAL Customer List Submit Application Qualified
• 5-6% LAL Customer List Submit Application Qualified
• 6-7% LAL Customer List Submit Application Qualified
• 7-8% LAL Customer List Submit Application Qualified
• 8-9% LAL Customer List Submit Application Qualified
• 9-10% LAL Customer List Submit Application Qualified

If you try testing these lookalikes as you get more pixel events you'll be able to find higher quality customers and leads much faster than standard audiences would ever get you.

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