Facebook Ad Best Practices

Hey everyone, use these Facebook Ad best practices to make sure you reach and convert more people.
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1. Extend your reach.
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Use automatic placements, you can extend the reach of your campaign to deliver your ads to people on Facebook, Instagram, Messenger, Whats App, and 3rd party advertising network.

This not only helps you to reach more people but it actually would cost you more to reach less people if you limit your placements...

When enabled, automatic placements will optimize to deliver your ads to the most relevant people that are most likely to convert.
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2. Avoid audience overlap.
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Audience overlap means you’re setting up several ad sets to deliver to audiences that contain some of the same people.

The ad auction will try to avoid showing people too many ads from a single advertiser in a short period of time so if you have audience overlap it's likely that some of your ad sets may not be spending their full budgets because of that.

The easiest way to avoid audience overlap is to switch to campaign budget optimization...

This will allow the algorithm to optimize and move the budget to the best ad sets for you and will avoid any overlaps in spending on an audience.

3. Reach people who actually look like your customers.

Use lookalike audiences to reach people who look like your customers.

Create lookalike audiences based on your existing customers, people who take a specific action that made them qualified, so you can reach the people that provide the most value to your business.
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4. Reach people who engaged with your ads.
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Use engagement custom audiences to target people who engaged with your ad but didn’t submit a form or didn't convert.

Capitalize on this intent by retargeting to nurture them into advancing through the funnel.

5. Demonstrate your ads value.
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Your ads should clearly communicate why it's valuable for people to share their information with your business.

Don't overwhelm your audience with too many questions or random questions. Keep your questions aligned and ask as few questions as possible.

Your ad should reflect your brand or company and attempt to drive a response from your audience that builds intent.

Want to get consistent Facebook Ad Results...
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‍‍‍Schedule a 1-on-1 coaching session with Chase here.‍‍‍‍

Or...
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Get started with the Facebook Ads Expert Mastery Class.

To your success.
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- Chase

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