In this training, we cover ad spend, ad placements, cbo interest campaigns, and Facebook advanced matching pixel settings to improve Facebook ad results.
Chase Chappell coaches one of his students who owns a food service delivery company to start generating a higher Facebook ad ROAS above 5X+.
Call Notes:
1. Ad spend is not being equally spread over my ads. How do I fix this?
There is no way to force FB to spend on specific ads unless you split test ads.
Facebook optimizes towards the best performing ads and cuts the ones not getting any spend.
2. (Story placement not getting enough budget through automatic placements) Should I make story ads their own campaign?
Edit placements on ads to ad vertical video. FB will use your budget more efficiently between newsfeed and stories so better to have it all in one campaign.
3. Best way to run Vancouver. Turning campaign on/off? Only want to run Tues-Thurs
Lifetime budget on the campaign instead of daily.
FB will optimize to spend on those days where conversions are historically higher.
Add a delivery day mid week.
4. Turn interest testing campaign into CBO?
Yes
5. Best way to up budgets? Will upping my budget on winning ad sets or campaigns take them out of learning phase?
20% daily
It's not best to duplicate campaigns, will create too much competition between your audiences.
6. What is the best way to swap new ads into my proven CBO? Just copy paste?
Copy paste into the ad sets
Wait until new ads are outperforming old ones before cutting old ones
7. My proven CBO is stuck in limited learning, should I duplicate and run again to try to get it out of learning?
Not if I you are going to stick around $200/day and it is still performing.
8. How do I further increase my advanced matching? Still only at 7%. $5 off first order email sign up? How worth it is it to do this and get more emails?
Setup event for leads when email is submitted on website.
Want to get consistent Facebook Ad Results?
Schedule a 1-on-1 coaching session with Chase here.
Or...
Get started with the Facebook Ads Expert Mastery Class.
To your success.
- Chase
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