Facebook Ad Strategy

Here are a few ways to maximize purchase volume with cost cap Facebook ad bid strategy...

The long-term success of your campaign relies on keeping it profitable.

It’s important to never bid more than an action is worth so that you can maintain profitability.

That is where cost cap comes into play so you only bid the true value of an action.
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‍1. When to use cost cap bid strategy?

Cost cap helps you maximize conversion volume while controlling your cost during scaling.

For example, if you're looking to scale your business by driving as many subscriptions or purchases as possible, and must stay within a specific cost per result to remain profitable then use cost cap.

You should only test cost cap if you know your cost per result already...

‍2. Determine the cost cap control amount.

What would you be fine with paying if you where able to pay the same amount every time to get the desired result you want?

If you don't know yet then try using lowest cost to determine your average cost per result first.

You should only use cost cap if your ad set has exited the learning stage...

Also, make sure that your attribution window matches your conversion window...

3. Scaling with cost cap.

Cost cap aims to keep costs stable.

To get the most conversions by maximizing efficiency with cost cap, consider using your full budget.

By using your full and actual budgets it will allows your pixel to learn/optimize faster, get more conversion volume by increasing your budget and keeping your average cost below your cost control.

Increasing your budget might not deliver more conversions...

It's unlikely you're able to fully spend your budget without also raising your cost control...

But if you must maintain the same cost control...

Consider updating creative or expanding your audience to maintain the costs as you scale.

Want to get consistent Facebook Ad Results...
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‍‍‍Schedule a 1-on-1 coaching session with Chase here.‍‍‍‍

Or...
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Get started with the Facebook Ads Expert Mastery Class.

To your success.
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- Chase

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