Facebook Ads Are Changing

Facebook Ads are heading towards an era where the most successful brands will be the ones that truly know their audience.

Facebook has left behind the ages of innocence to go through a more mature phase.

With the way, consumers are now using social media to guide their purchase decisions and to interact with family, friends, and brands.

‍There is always constant change that is going to take place.

‍So being a marketer, entrepreneur, or business owner you have to be willing to adapt to these changes in order to survive.

To better understand what these changes actually mean I've pulled together everything you need to know...

Data.
The maturity of Facebook ads has to do with the increased focus on data.
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So much so that every advertiser now has a quality ranking and reputation based on the feedback and data Facebook receives from your customers...
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So now, it’s more common than ever to build data-driven campaigns and messaging that's relevant.

There are numerous ways to measure the performance of your Facebook ad campaigns...

If you are not regularly checking it then you are among the group that is going to never understand who your audience really is and why they react the way they do to your ads...

So a good way to start is by visiting your 'customer feedback dashboard'.

You can use the customer feedback dashboard too...

• Learn more about your audience
• Understand where you receive positive feedback
• Understand where you receive negative feedback
• Measure the success of your ads feedback
• Keep track of your reputation and score
• Learn how to improve on the feedback
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The right use of the customer feedback dashboard can be the deciding factor in getting your ROI and proving the areas of growth from your efforts.

There’s no need to focus on vanity metrics like simply the number of followers or number of clicks.

In fact, most marketers, brands, and businesses have no care for simple metrics like those anymore.

The more time you spend on understanding your audience, the easier it will be to build trust with the right messaging.

As people get more cautious with social media, you need to reassure them by creating campaigns that highlight a brand’s human element.

Trust and accountability across social platforms will be crucial to use in your strategy.

The best way to maintain a successful Facebook ads strategy is to keep a close eye on the feedback score so you're not ignoring your audience’s needs.

Facebook Ads Are Changing.
There are many reasons that the Facebook Ads landscape is changing and all of them can affect your marketing strategy one way or another.

So it is important to stay ahead of the changes or you are going to drown in the feed...

We are all more connected than ever and we’re using our smart devices at a growing rate.

The era of constant connectivity has made people more demanding, and brand messaging makes it harder for a business to stand out.

Social media users may be increasing, but you also need to be more creative to reach your target audience.

Content consumption is growing but online habits are changing.
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Facebook loves changing their algorithm, and it’s not the only social network giving their platform a regular update either.

Although we cannot do anything about these changes, we still need to keep up with them if we want to maintain a successful Facebook ads strategy.

Organic reach continues to drop...

Clickbait techniques are no longer welcome...

These are the changes that marketers, brands, and businesses need to be aware of when visiting their Facebook ads strategy to ensure that they stay successful moving into the future.

Now, over the upcoming months, you can assume the Facebook ad algorithm is going change like it always does...

So knowing your data and having data is going to be imperative for success...

To maximize your Facebook ad results and ROI even when the algorithm changes in a way that doesn't favor you...

You'll want to get access to a Facebook advertising system that generates 3-5x ROI every single month...
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Want to get consistent Facebook Ad Results...
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‍‍‍Schedule a 1-on-1 coaching session with Chase here.‍‍‍‍

Or...
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Get started with the Facebook Ads Expert Mastery Class.

To your success.
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- Chase

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