Facebook CBO Structure

Hey everyone, when using campaign budget optimization (CBO) on your Facebook ads there is a very simple structure to follow that can easily improve your results.

1. CBO: Interests Testing
‍
When you are testing ad sets group them by their category.
‍
For example, when you are testing interest audiences put all of the interest audiences in a campaign titled "CBO: Interest Testing".

This will keep your interest audiences together and you'll be able to measure the performance specifically for when you want to know how interest audiences perform against lookalike audiences.

2. CBO: Lookalike Testing

Same thing here when you are testing lookalikes group them by their category into a testing campaign.

This will also ensure you keep ad sets that are still in the learning phase separate from the proven audience ad sets you have.
‍
3. CBO: Retargeting

Then for your retargeting audiences group them all into a CBO campaign.

This always allows the budget to be distributed to the best performing retargeting ad set audiences.

4. CBO: Proven

Finally, move all of your winning ad sets and ads into a CBO campaign.

This will make sure the budget is not taken away by ad sets that are in testing and so you can scale the CBO proven campaign without any issues.

Then anytime you find a winner in your testing campaign move it over into the proven campaign.

You'd be surprised how effective this can be just by organizing your CBO structure.

Now, what do you do if you haven't found your best performing ad sets, audiences, bid strategy, and ad creatives or if you don't have a proven system?
‍
Want to get consistent Facebook Ad Results...
‍
‍‍‍Schedule a 1-on-1 coaching session with Chase here.‍‍‍‍

Or...
‍
Get started with the Facebook Ads Expert Mastery Class.

To your success.
‍
- Chase

‍

‍