How To Setup Maximum Shopify Tracking for the Facebook Pixel

Hey everyone, if you use Shopify then you'll want to setup this new Facebook tracking pixel that Shopify just released to ensure you get higher conversion rates, match rates, audience data, and sales.

This is new type of tracking is a direct workaround for the new IOS updates, Iphones, and ad blockers trying to prevent tracking so you can still generate awesome results.
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Watch Part 2 here: https://youtu.be/NTBoKrVs_54
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Steps:

1. Click Get Started in the Get started with Facebook section.
2. Click Start setup in the Market your products on Facebook section.
3. Connect your Facebook account, Business manager, Facebook page and Ad account.

Steps to Add Shopify Data Sharing to the Facebook pixel

1. In your Shopify admin, click Facebook in the Sales channels section.
2. Click Settings, and then click Data sharing settings.
3. In the Customer tracking section, click the Enable tracking toggle.
4. In the Choose tracking level section select Standard, Enhanced, or Maximum.
5. Select your pixel from the list.
6. Click Confirm.
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The Facebook channel lets you choose how you want data to be collected and shared between your online store and Facebook. In the customer tracking settings you have three options to choose from: Standard, Enhanced, or Maximum.

If you select Standard, then a Facebook pixel tracks customer browsing behavior in your online store. A browser-based ad blocker can prevent the Facebook pixel from tracking data.

If you select Enhanced, then a Facebook pixel tracks the personal information of your customers using Advanced Matching. Advanced Matching lets a Facebook pixel extract your customer's name, location, email address, and phone number, as well as their browsing behavior in your online store to improve customer tracking. Browser-based ad blockers can prevent the Facebook pixel from tracking data. For more information on Advanced Matching, refer to Facebook's documentation about Advanced Matching for Web.

If you select Maximum, then your store uses Facebook's Conversions API as well as the Facebook pixel. Data is shared using the customer's web browser and from Shopify's servers, and is sent directly to Facebook's servers. Data sent from server to server can't be blocked by browser-based ad blockers. The Maximum setting shares your customer's personal information to match users on Facebook's network. The information collected using this setting includes your customer's name, location, email address, and phone number, as well as their browsing behavior in your online store.

Want to generate consistent Facebook Ad Results?
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‍‍‍Schedule a 1-on-1 coaching session with Chase here.‍‍‍‍

Or...
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Get started with the Facebook Ads Expert Mastery Class.

To your success.
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- Chase