Separate Facebook Ad Interest Audiences When Testing

When testing Facebook Ad Interest Audiences you should separate the interests into individual ad sets before you decide to combine interests into one ad set.

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We do this because it will allow you to easily identify the individual interest audiences that perform best.

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Then once you have winning interest audiences you can combine those winners and then leave out the losing interest audiences which leads to more efficient results and better data-analysis.

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This will improve your performance and allow you to better decisions when determine what ad sets to turn off.

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- Chase

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