Facebook Ads Performance Tracking
Hey everyone,
If you haven't already set up Facebook ads attribution performance tracking... You should...
Facebook ad attribution tracking is how you can understand the full customer journey...
With Facebook ad attribution you can know if someone first found you through a 'Google Search' then if they click on your Retargeting ad on 'Facebook' and then decided to convert after they received another retargeting ad from you on 'Google Display'.
Facebook then tracks each touchpoint and lays it out in a visual view.
Attribution will give you multiple options to decide on who you want to credit the lead source and how it's attributed.
This becomes an extremely effective tool because you not only know which platforms are serving you the most value but you can see how the platforms support each other...
The quickest way to set this up is by going to the 'attribution tab' in your Facebook business manager.
Then you can go to 'settings' and start connecting your Facebook ad account to Google Display, Google Search, Youtube, and other platforms.
Once connected, the platforms will start sharing data between one another allowing them to communicate and better understand the customer journey.
This will make your pixel 10x more effective...
Because if it is able to understand the bigger picture...
It will know how to optimize much more effectively.
You see, the pixel only knows what happens on your site and what happens on the Facebook site before leads get to you...
But with Facebook ad attribution, the pixel now knows what the leads are doing on Google and Youtube prior to visiting your site giving your pixel way more data and learnings to process so it can optimize more effectively for you.
It's these small things that make big impacts...
Now, if you want a proven system to start generating a consistent ROI and ROAS with your Facebook ads every single month on demand...
Then check out our free training and check to see if you qualify for our proven system program.
Click here to watch the free training.
Or...
Click here to find out if you qualify for the proven system.
To your success.
- Chase